Price Your First Product With Confidence

A practical framework for pricing a first digital product — covering cost anchoring, competitor research, and the psychology of a good price ladder.

The three numbers to know before you price anything

Cost basis, competitor range, and willingness-to-pay — and how to actually estimate the third one.

Building a price ladder

Why one price is usually a mistake, and how to structure two or three without confusing buyers.

Reading competitor pricing correctly

What a competitor's price actually tells you, and the two things it never tells you.

Raising a price without losing customers

The sequencing that makes a price increase land as reasonable instead of surprising.